Church of the Highlands Postcards for Launch

Church Postcard- Montgomery mailer frontFront

Back

Church of the Highlands uses direct mail as a part of their marketing strategy.  They know spreading the word is important.  Every time a new campus opens something like the post card above is mailed to homes in the community.

5 important things when designing direct mail postcard

  1. Branding- Make sure to include your logo on the front and back.  People need to see your name.
  2. Communicate- Know what you are communicating.  Keep the message short.   “Beginning August 15th” “Enjoyable. Powerful. Real.” You have seconds to grab attention.
  3. Directions- People will need to know where to go. Include your address and a map.
  4. Time- This is obvious but some have forgotten to mention what time the service starts.
  5. Capture-  Information once they show up.  You have spent so much time, money and energy to get people in the door. Have a system to invite them back.

Download PDF files of Church of the Highlands mailer in ARC Resources.

ARC Pastors and Planters contact guy at arcchurches dot com if you want our team to help you with your mailer.